Blooming Marvellous bought by Mothercare

Blooming Marvellous which went bust almost 2 years ago and was bought by a bunch of entrepreneurs has now been bought by Mothercare

The niche retailer was founded in the 1980s and bought in 2007 for £5m by an Icelandic fund. However the recession hit the chain badly and it went in to receivership early 2009

The brand is still very respected and generates a lot of affection so it should thrive in Mothercare stores where it does not have to support the entire cost of the shop itself

As a soft toy wholesaler we value retailers and suppliers who are successful by being different so lets hope Blooming Marvellous are allowed to thrive again