What are you giving up for Lent?

What you are giving up for Lent ranks along side New Year Resolutions for the glumest question of the year

We all start off with a firm will vowing not to touch chocolate/wine/chips but within a month most of these resolutions have been abandoned in the face of the reality of life

Business resolutions are similar. We start off thinking that we will cold call every week, or get our PR up to scratch but very soon the daily routine takes over and we end up at the end of the year doing pretty much the same as we started

Well this year we are giving up something easy. We are giving up paying for Google ads! Its funny how Google ads go from being the smartest new way of advertising to an addiction so very quickly

As a soft toy and knitted wholesaler we value our website for the visibility it brings our ranges. We receive many enquiries via the website and value them all.

We started to believe that without Google ads our website would vanish beneath the waves and we would never be seen again. The problem is that although Google ads are very focused once you have spent the money it has gone. Its not an investment in to the long term future of our website, just a short term prop.

The art or science of Search Engine Optimisation is still complete goobledigook to us so its much easier to lean on the crutch that is Google ads

So no more Google ads for Best Years. We will have to learn about SEO and keywords and links but at least we will have the money which used be poured in to Googles purse to invest in them.

Best Years are a knitted and fair trade soft toy wholesaler and not an SEO expert so if you have any top tips please do let us know!