Email Newsletters

Do you use email marketing?

Many internet retailers have established a way to communicate with their customers via email but a surprising number of bricks and mortor stores do not think that email is an appropriate way for them to talk to their customers. Best Years are a soft toy wholesaler not a high tech company and yet we have been using emails effectively for years

However there is no doubt that emails do work. Like every form of marketing email newsletters take time and attention but they are a great way to maintain sales. A recent survey by e-dialog showed that nearly a third of consumers have been motivated to make a purchase after receiving a marketing email.

But many shops are still reluctant to ask for their customers' email address

One of the main barriers is that shop owners don't like to actually ask their customers for their email address. They shouldn't worry as consumers don't mind being asked for their email address as long as they know you. The same survey showed that almost 70% of consumers would be happy to give their email address to a shop where they are already a customer. This compares to 34% who are prepared to give their email address to a brand they know and use. How fab is that - twice as many of your customers are prepared to give you their email address rather than give it to Coke

And to cap it all email newsletters are cheap! They cost a fraction of printed flyers and can give a lot more information to your customers