Customers Stick to their Guns

Sainsbury's announced their results today and in amongst the positive data there was one statistic which we found very interesting

While sales of their basic food ranges were up 50% sales of their RSPCA Freedom Food have also quadrupled

It appears that despite the much heralded trading down consumers are still sticking to their principals

We noticed this at the Pulse exhibition when our fair trade and hand made soft toys and rag dolls were more popular than our value range of teddies and baby toys

As a soft toy wholsaler we try to offer a diverse range of soft toys and teddies but we are putting a lot of effort in to increasing our hand made and ethically sourced ranges

Consumers are undoubtedly being more cautious but this does not mean that they are prepared to give up on their principals so if you haven't tried our Fair Trade range look out for new products at competitive prices this autumn. They will cost you more than our value range but they may gain you new customers which we are sure will be as valuable to you as it is to us