Sainsbury Non Food Offer

This week sainsbury's launched its new online selection.

In order to compete with Tesco and Asda (whose margins are significantly higher that Sainsburys due to sales of non food items)Sainsburys are committed to increasing its non food sales

Whats interesting to us is the scale of the new ranges. The inital selection is 4500 items with a further 3500 units being added before Xmas. Wow thats a lot! Wish we had enough money to add in even 1/10th of that many new lines

They are also saying that two thirds of the range will be available on line only. Much easier to manage stock and sell through if lines are sold from one central point

The current range centers around homewares and white goods but what do you bet that toys will be available for Xmas?

And who do you think will be most successful at selling toys online this Xmas? The new Woolworths, Sainsbury's new ranges or the old favourites Argos and Toys R Us.

Answers on a postcard please! (or you could just email us if you want..)