Is it getting a bit crowded?

In the last month we have had announcements from Shop Direct (Woolworths Online), Play.com and Waitrose that they will be ramping up or introducing new toy ranges in time for Autumn and Xmas

Is the toy market getting a little crowded? Already there are rumours that Woolworths Online may not be as successful as it needs to be as David Inglis, Store Direct's trading director, left suddenly.

As a soft toy wholesaler all these developments pass us by. These retailers are all fighting over licensed products which are best suited for a high volume, online retailer. The trouble is that by their very nature these products are the same which ever retailer you buy them from so the only way to compete is on price

This is not a market we are interested in! We try to compete by offering soft and knitted toys which are different and ethical. They are good value for money but more importantly they give retailers a point of difference

We will watch as the big guys scrap it out over the licensed market and keep to our own nice slice of the market