Xmas is Coming...

When should you start putting Xmas products in your shop?

Debenhams have announced that they will be putting Xmas lines in to their shops from the end of August. Their rationale is that cash strapped consumers will welcome the opportunity to spread the cost of Xmas

But retail analysts are not impressed. Verdict believe that it is better to wait until there is actual consumer demand before introducing Xmas ranges

Asda say that 48% of their customers have started buying Xmas gifts in Sept mainly in order to spread the total cost of Xmas over a longer time period

What do you think?

As a soft toy wholesaler we have to have our Xmas ranges finalised by August in time for the Autumn Gift Fairs. Stock then arrives at the end of Sept as we normally don't see an significant upsurge until October