Asda Launches Trust Campaign

Andy Bond CEO of Asda has today launched his new campaign to increase customer loyalty and trust

Among many other new initiatives he intends to have webcams in farms that supply Asda so that consumers can be reassured as to the farming methods used and increase the general transparency through out Asda

 “Events over the past year mean that faith in big businesses is lower than it’s ever been – because people have stopped trusting what’s going on behind closed doors. So, from today, there is no ‘behind the scenes’ at Asda he said

We completely agree with him that the current recession is routed in a lack of trust. When you can't trust the Banks or Politicians then its very difficult to feel secure in your future. We also agree with him that transparency and trust is a better way of building loyalty than cards and vouchers

Best Years do not supply Asda. We have designed and manufactured soft toys, knitted toys and teddy bears for almost 10 years and over that time have found that when it comes to trust and transparency its better to deal with people who are equals. When you are as dominant as Asda it is too easy to impose your trading terms and working practices without thinking of the implications to your suppliers

I can't claim to have Asda and Tescos queuing up to ask her us to supply them (how funny would that be) but even if they were we would still adhere to our "Just Say No" policy

So we give Andy Bond a big hand for his iniative. Anything which increases the trust between consumers and businesses must be a good thing. However we will wait for the results and for feedback from his non food suppliers before we jump on to his band wagon