Disney refunds USA parents over Einstein claims

Did you know that Disney has agreed to refund parents who bought the Einstein DVDs?

The DVDs are so popular in the USA that it is estimated that a third of american babies between 6 months and 2 years have an Einstein DVD. Their popularity is because it was claimed that they can increase your child's intelligence simply by watching TV.

This is based on research from children rescued from Romanian orphanages which showed that neglected children who were re-homed before they were 2 made amazing recoveries. Those who were fostered after 2 struggled to develop rheir IQs and cognitive ability normally

It was then theorised that if neglect in the first 2 years caused brain damage then stimulation would lead to additional intelligence. A whole industry grew up around this theory a core part of which was the Einstein DVDs.

This theory is now being challenged and the American pressure group Campaign for a Commercial Free Childhood, threatened Disney with a class-action lawsuit for “unfair and deceptive practices” over Baby Einstein, unless refunds were offered.

Now as a soft toy and teddy wholesaler we may be biased but we are quite happy to make a claim based on no research except our own experiences that playing with a soft toy is much better for a young child than watching TV. We have seen children laugh more and interact more with toys than they ever do with a TV

So lets make sure babies get given knitted toys this Xmas rather than DVDs. It might not make them super intelligent but it will no doubt make them laugh!

 It will make us quite happy too!