Cyber Monday

Traditionally (if you can use that word about on-line retailing yet) the busiest day of the year for on line shopping is the first Monday of December. This year that day is 7th Dec

Last year on cyber Monday Amazon supposedly sold almost 1.5 million items in just 24 hours. If you think thats mad then consider that this year they are predicting an increase of between 21% - 36%

Many of the high street stores, especially in the USA, have Cyber Monday promotions and this year Apple held its one day only sale on the USA equivalent which is just before ThanksGiving

We are a wholesaler not a retailer so Cyber Monday will probably pass us by quite quietly. But with online sales still up on last year vs quieter high street sales we would be really interested to hear your experiences

Is Cyber Monday just something dreamt up by marketeers or a reality?