Best Years - Unique High Quality Soft Toys   Trade Hotline:
01327 262189

 home  |  about us  |  quality promise   

How to pick the perfect toy

The following article has been taken from The Telegraph, www.telegraph.co.uk

Would you like to try and explain all this at the till point when asked to make a recommendation?

 

Dr Cliff Arnall, who has previously come up with calculations for the happiest and most depressing day of the year, reckons that mathematics can be used to work out the "play value" of potential purchases.

But parents hoping for a simple formula to help them make wise decisions in the toyshop had better not be in a hurry and might have to bring a calculator with them.

The result is also likely be different for different children, he admits.

Parents first have to assess the toy against six criteria: its usefulness when playing alone (Pi); playing with others (Po); whether it fosters creativity (Cr); its value promoting social interaction (S); its general utility (U) and finally whether it can be handed down to siblings (H).

Parents must give the toy a score out of five for each and add them up.

In a separate sum, then they must estimate the amount of time in hours a child will play with the toy regularly (T) and multiply it by how many months it is likely to remain of interest (L).

 

As a soft toy wholesaler I am going to find some time and judge my teddies and soft toys on this scale. Any suggestions on what their score will be?

The two figures must then be divided by the square root of the cost (C) and added to the total score from the criteria section.

Simple? For those who did not quite follow, it works out as: T x L + Pi + Po + Cr + S + U + H / square root of C

"A toy may score higher for one child than another but that's an important part of the exercise," said Dr Arnall

News
  • Ebay Millionaires
  • Buy organic toys for organic fortnight
  • Toy Shop Little Wonders hits back
  • Autumn Fair NEC
  • How do you become a successful entrepreneur?
  • Blooming Marvellous bought by Mothercare
  • Martin Yaffe Ltd goes in to administration
  • Customers prepared to pay more for good service
  • Free business website
  • Distance Selling Regs
  • Amazon's 2010 trading terms
  • What should I do with a huge cheque?
  • Giving up google ads for Lent
  • Where do our fair trade toys come from?
  • South African rag dolls
  • Fair trade toys and trends
  • Wizard of Oz beanies
  • Toy Safety
  • Do you want to supply Argos?
  • Organic soft toys bouyant but other organic sales tough
  • Drop Shipping
  • How much is your website worth?
  • Naming your new business
  • Fair Trade toys
  • Which baby show will you go to
  • Two Left Feet bought out of administration
  • Social Media info
  • Cath Kidston valued at £75m
  • Why white lies don't work
  • Read them and weep! Top income generating websites
  • What are you giving up for Lent?
  • Do you play music in your shop?
  • The power of Twitter
  • Wholesalers don't charge for membership
  • How many ways can you find to sell?
  • Jo Jo Maman Bebe
  • Jamie's Party Plan
  • Will Amazon open actual shops?
  • Give us a break!
  • Sales up in Selfridges' toy department
  • How to pick the perfect toy
  • Short List for Toy Retailer of the Year
  • Borders
  • Toy imports down significantly
  • Well done to Ikea
  • Don't you love it when the big boys bicker!
  • Disney refunds USA parents over Einstein claims
  • Recession 2009. How has it been for you?
  • Cosy Shopper. From Dragons Den to Best Years to You!
  • Has Ebay gained respectability or lost its way?
  • Asda Launches Trust Campaign
  • Woolworths to re-open already surrounded by arguments
  • Xmas Fairs
  • Tesco extends its payment terms
  • Does Anyone Still Want To Be The Best?
  • Is it getting a bit crowded?
  • Watch Out for Kevin!
  • Organic vs Fair Trade soft toys
  • soft toys sell well even in a recession
  • should knitted toys be sold on ebay
  • why we don't sell our knitted toys to Amazon
  • Cheap soft toys and why are knitted toys are not discounted
  • Customers Stick to their Guns on Fair Trade toys
  • Best Years welcome customer complaints
  • Pocket Money
  • Birthdays go Bust
  • The Best Job in the World
  • Knitted toys on twitter
  • First woman president of CBI
  • Partnerships
  • Trust Best Years and our knitted toys
  • Useful information and websites (hopefully)
  • Selling soft toys in a recession
  • Stop Thief!
  • Dragon hunting
  • Selling soft toys online
  • Primark's child labour scandal
  • Peter Jones - More St George than a Dragon
  • Bring more knitted toys - Birth Rate Booming!
  • Safe soft toys from Best Years
  • Free market information on toys
  • How to register a design
  • Selling baby soft toys and rattles
  • Knitted T Rex
  • powered by Oxebiz

    news  |  contact us  |  terms and conditions  |  links  |  own brand development