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meeting with Rachel ElnaughI don’t know about you but I would never have the courage to go on Dragons Den (for a start off I’m not sure I could get up all those stairs!) but it looks like I won’t need to go on to get the advice they offer as having previously met Peter Jones this week I met Rachel Elnaugh, previously of Red Letter Day and Dragons Den Rachel has just published a very successful book on business failures “Business Nightmares” but I was more interested in discussing how she thought businesses could survive and prosper in the current economic climate She had the following advice for all of us
At the heart of Rachel’s ethos was the concept that if you believe in something enough, and you keep your mind (and heart) open then it will happen. She recommended the book “Ask and it will be given” by Esther Hicks Rachel’s advice to Best Years was centred on the push not pull marketing. She advised us to build up our brand so that we would become better known by consumers. When we asked for advice as to who to work with she referred us back to the concept of keeping ourselves open and something will turn up Both Rachel is now a motivational speaker and offers advice to the SME sector. She can be contacted via her website, www.rachelelnaugh.co.uk | |||||||||
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