Do you sell to Babies?

Selling to New Mothers or Babies?

We consider many things when putting together our Baby range, and one of these things is demographics

Here are a few of the facts and figures we found useful

There are approx 650,000 babies born every year and this is growing very slightly. 

The average age of mothers is now just under 30 years old and even the average age of first time mothers is over 27 years old. The trend towards older mothers is gathering pace with the number of babies born to women aged 30-34 now more than those born to women in the 25-29 age bracket for the first time. This has meant that the average mother is becoming more affluent

The number of multiple births is also growing, especially in the over 40s where more than 2% of births are multiple

The number of children living in families where both parents work has now risen to 66%

Regionally Cornwall, Devon and East Anglia have the lowest % of children and London, the Home Counties and Greater Manchester have the highest with the exception of Northern Ireland where a wopping 30% of the population is under 20 years old

 

So what does this all mean to Best Year's Nursery range?

When we develop product it is designed to appeal to Mothers and to be safe and appealing to babies.

A mother in her 30s will have been a child herself in the 1970s and therefore nostalgic knitted product will have an inherent appeal

Affluent parents will be prepared to spend more on toys but they will expect quality

Our ranges have a diverse selection of designs to appeal to all mothers and their babies

Who ever you are selling to we have a product to appeal to your customer