Amazon's new website

Has anyone shopped on Amazon's new website www.javari.co.uk yet? Have you heard about it?

It sells bags and shoes and is the UK equivalent of Endless.com which is Amazon's USA very successful accessories website

Amazon is trying to expand its sales outside its core ranges of books and CDs and now 40% of total sales are from non core ranges

Given that 40% of all UK online retail traffic goes to Amazon   They say that they have created the new site because people shop differently and require the ability to zoom in on to the product (not a popular feature with books!) so hence Javari

I would have thought it would be better to sell the bags and shoes from the Amazon website rather than create a new website. But then we are a small soft toy wholesaler and they are a multi million dollar organisation which dominates on line retailing so I suspect they know what they are doing!