If comfort toys carry their own life force, isn't it better they're fair trade?

Did you know that there is a real psychological reason why children become emotionally attached to certain toys? Studies have shown that over 70% of children in the western world become attached to a particular toy or blanket.

It is believed that this is more prevalent in the western world because western children tend to sleep separately from their parents from a much earlier age. The toy can carry the smell of their mother and their familiar texture offers almost immediate comfort

Psychologists found that children sub consciously believe that their favourite toy possess intangible attributes that cannot be seen but imbue their toy with special qualities. This makes sense if you think of how many religions believe inanimate objects possess their own life force.

Given that these comfort toys are so special to babies and children we think its particularly important that they chose a fair trade toy.

The natural cotton is machine washable and robust as well as tactile and safe. It can be washed again and again without losing any quality.

It is also nice to think that a toy your child treasures above all others has benefited other families in its making. A toy which has allowed a mother to stay with her own children should surely bring with it more comfort to a baby. If comfort toys do have their own spirit we think that theres going to be a nicer magic in a hand made fairtrade toy than a mass produced toy from an industrial unit!