Independent retailers' sales flourish over Xmas 2011

As a soft toy wholesaler Best Years chose to focus on Independent retailers a long time go. We like them, and they seem to like our mix of knitted, crochet and fair trade toys.

We had a very bouyant Xmas this year, and it appears that the Independent retail sector did too

The following statistics are from Bira (www.bira.co.uk)

56% of Independent retailers saw an increase in sales this Xmas against Xmas 2010, with an average increase of just over 11%

Overall Independent retailers saw sales increase by +1.57%

Given the news from the multiple sector with many chains collapsing in to administration almost as soon as their doors closed for Xmas, then I would say thats a great result.

Looking at it yr on yr rather than just the Xmas quarter 52% of retailers increased their sales, and the average across the sector was +3%

Obviously things varied across the country with the best increases coming from Wales and the Midlands while ironically it was Scotland and London who recorded sales decreases (although only of approx 1%)

Independent retailers are having to work a lot harder these days, but at every trade show we go to we see them finding the new, unusual and affordable gifts which are the key to their success. Their in depth knowledge of their customers and great service is obviously making a difference now things are so tough.

So a big WELL DONE from all us at Best Years. You did it! Now theres just 2012 to tackle......