Bring more knitted toys - Birth Rate Booming!

The Office of National Statistics has just released the latest figures on the UK birthrate and its good news!

The birth rate has increased again with 2006 having the highest birth rate since 1980 with 669,000 live births

Given that it is estimated that parents spend approx £3500 on a baby in its first year then the market for wholesale and retail baby products is blooming

The biggest increase has been in the over 40s with birth rate up again by 6% and this trend is set to continue

One company benefiting from parents' desire to spend is Mamas & Papas, the designer nursery store.

Its commercial director, Tim Maule, has noticed parents have more money to spend because there has been a shift to starting families later in life.

"There is more disposable income and people are prepared to spend more, particularly on the first child, than they have in the past," he says.

Older mothers are also more likely to look for and buy products on line

As a soft toy wholesaler we have found that our retro knitted toys have become more popular over the years as affluent mothers buy nostalgic toys