Total World Domination

Here at Best Years we've decided to give up on quantifiable and measurable New Year Resolutions.

For the last couple of years we have sat down with our budgets and our targets and worked through areas we need to improve or cut back on. During 2010 we gave up Google ads and substituted them with hard work and SEO which was very successful, and previously we have found new suppliers or improved designs.

This year we are going for Total World Domination.

You may think that this is a bit ambitious for a soft toy wholesaler but why not? If ever there was a year for ambitious plans surely this is it.

This week all we have heard is headline after headline filled with doom and gloom. There is no doubt that this year will not be easy but there are always winners and losers. Already we have seen Waitrose announce sales of +5% and Next -6%. The White Company have had a good Xmas whilst HMV have had a nightmare.

We have the best range of knitted and crochet toys available anywhere and during 2011 we are going to make sure that everybody in the UK hears about them.

So our only problem is that if 2011 is all about Total World Domination what does that leave us to do in 2012?!