Useful tips on marketing your business

As a soft toy wholesaler, and like many SMEs, we do not have a huge amount of time and money for training courses but we make exception for courses run by The British Library If you are within reach of London then we can highly recommend their events and training courses

The most recent one we attended was entitled "Think like a Marketer" by Grow and it was as good as we have come to expect

It would be unfair of me to replicate their training notes in full but for anyone who needs to re-energise their marketing here are Grow's top tips

Marketing tips

1. Customer testimonials are one of the most powerful marketing tools. where can you get testimonials from and how can you use them?

2. Make sure you have a customer database! Try Act, Salesforce, High-rise, Goldmine for good examples of customer mgt systems

3. Know your competitors. We try not to focus on our competitors too much as we think its rather a negative pre-occupation but Grow made the point that if you know how your competitors are generating sales it may help you think of ways to increase your own sales. So who are your biggest competitors and can you learn anything from them. Try www.seospyglass.com to see how your competitors promote themselves on the web

4. Have an irresistible offer on your website. Once customers have landed on your website, don't let them go!

5. Outsource as much admin as you can. Time spent mundane jobs is time not spent developing your business.

Try the following websites for suitable administrators

www.elance.com

www.peopleperhour.com

www.womenlikeus.org.uk

www.odesk.com

The 2nd part of the day focused on how to generate new leads for your business which included networking, referrals, social media, SEO, partner marketing and PR

Some useful websites from this section are

www.findnetworkingevents.co.uk

www.pressbox.co.uk

www.prbasics.co.uk

www.eightfold.org - teaches workshops in social media

www.networksunday.com - free download on how to use linkin

If you need a clarification on any of these points please email us on sales@bestyears.co.uk

We are a soft toy wholesaler and we specialise in knitted and crochet toys not marketing advice but if you are successful then so are we so always happy to help where we can


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Customer testimonials are one of the most powerful marketing tools. where can you get testimonials from and how can you use them? 2. Make sure you have a customer database! Try Act, Salesforce, High-rise, Goldmine for good examples of customer mgt systems 3. Know your competitors. We try not to focus on our competitors too much as we think its rather a negative pre-occupation but Grow made the point that if you know how your competitors are generating sales it may help you think of ways to increase your own sales. So who are your biggest competitors and can you learn anything from them. Try www.seospyglass.com to see how your competitors promote themselves on the web 4. Have an irresistible offer on your website. Once customers have landed on your website, don't let them go! 5. Outsource as much admin as you can. Time spent mundane jobs is time not spent developing your business. Try the following websites for suitable administrators www.elance.com www.peopleperhour.com www.womenlikeus.org.uk www.odesk.com The 2nd part of the day focused on how to generate new leads for your business which included networking, referrals, social media, SEO, partner marketing and PR Some useful websites from this section are www.findnetworkingevents.co.uk www.pressbox.co.uk www.prbasics.co.uk www.eightfold.org - teaches workshops in social media www.networksunday.com - free download on how to use linkin If you need a clarification on any of these points please email us on sales@bestyears.co.uk We are a soft toy wholesaler and we specialise in knitted and crochet toys not marketing advice but if you are successful then so are we so always happy to help where we can	Sign in to trade News Are these the best wholesale Pebble toys ever? Best Years Organic Knitted Toys from Peru Pebble toys for Autumn 2012 Pebble toys in John Lewis Having a bad week? 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