Soft Toys

Best Years have been specialising in making toys for over 10 years and claim to be the first people to introduce knitted dinosaurs to the world! Having young children ourselves the appeal of knitted and crochet toys was instant as it offered a great alternative to the ubiquitous soft toys found all over the high street.

We are an ethical company and ethical sourcing is at the core of all our products so we found a great factory to make our first knitted toys for us, and now we have hundreds, still working with the same people we met all those years ago.

This interest in ethical sourcing also led to our 2009 partnership with the Pebble fairtrade cooperatives who handmake knitted and crochet toys in rural Bangladesh creating thousands of fairly paid and flexible jobs in the process.