Why are our Highland cow teddies so popular?

We can’t help notice that Highland Cow teddies are everywhere at the moment. From Instagram feeds to nursery shelves, Highland cow teddies are having a serious moment in the sunshine.

It’s not hard to see why Highland Cows are flavour of the month. These plush, long-haired cuties have always been popular and a cute emblem of Scotland around the world. But why has their popularity grown so much this year? This is what we think is driving the Highland cow teddy trend.

  1. Aesthetic Meets Comfort

Supposedly in 2025, we’ve been told that it’s the time for cozy minimalism.
This is a home trend that favours calming and soft-toned colours and a tactile approach to decor.
Highland cow teddies, with their warm neutrals and fluffy textures, fit perfectly into this aesthetic and look particularly fabulous on Instagram nursery ideas.

  1. Popularity of Scottish Culture

It started with Outlander, Da Vinci Code and Brave and continued with Harry Potter and The Crown but Scotland and in particular the Highlands with its ancient castles and wild landscape have become increasingly popular as a tourist destination. Famous Scottish attractions include the Glenfinnan Viaduct which is associated with the Hogwarts Express to Douane Castle from Outlander and Game of Thrones and Rosslyn Chapel which appears in the DaVinci Code
The Highland Cows are an intrinsic part of this popularity as symbols of the Highlands and Highland life.

  1. They’re Just Really Cute

Has the word Floof come across your horizon yet?
In internet-speak, floof is an affectionate term used to describe animals or teddies with extra-fluffy, soft, and adorable cuddliness.
The internet and social media loves a good “floof,” and Highland cow teddies with their long hair and cute faces are definitely peak floof!

If you add bright stripe jumpers to your Highland Cow teddies then they really couldn’t get any floofier! We also have Highland Cow teddies designed for babies. With their short, extra soft fur and gentle rattle they are suitable from birth and make the perfect gift for a Baby Shower.

Our Highland Cow range comprises of the Highland Cow teddy, Highland Cow baby rattle and then we have two Highland Cow hanging decorations. One for Xmas with a cheery Santa hat and one for all year round.
The all come with shaggy fringes, cute faces and our unique knitted stripe jumper.
New for 2025 we have a Giant Highland Cow! Not for the faint hearted this huge teddy is not quite as big as an actual Highland Cow but it definitely makes an impact.

Looking for one of your own? Have a look at our Cuddly Coos and join the herd.

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