Best Years was set up in 2001 and we have always been conscious of ethical sourcing. We have always known the people who make our toys and we have never gone in search for cheap over ethics. Our concern for ethical sourcing was solidified in 2008 when the financial crisis arrived. Our customers at this time were larger retailers and they all demanded price reductions. Many of our fellow wholesalers managed this by finding cheaper manufacturers. We managed it by finding better customers.

Most babies with eczema develop it before they reach their first birthdays which is why we have baby toys specifically designed and manufactured to be suitable for babies with eczema.

Finding new toys from the best small producers is what we do best, and we spend a lot of time searching the world for the small producers who make such unique toys.

We call the producer who makes our natural rubber, My First Dinosaurs and Toys The First because they were the first people we worked with to make toys other than soft toys.