• Are Handmade Toys Safe? What to look for to check a handmade soft toy is safe for babies

    There is no denying that there is something very special about a handmade toy. It’s not only that a handmade toy involves a lot of skill but by its very nature it is unique as no two handmade toys are ever exactly the same.

  • Bespoke, Custom Made and Own Brand Soft Toy for Trade Customers from Ethical Toy Manufacturer


    Ethical Soft Toys Made To Your Design

    Custom Made, Bespoke and Own Brand Toys

    Ethical Toy Manufacturer

    Quick, Easy and Friendly Service.


    If you are a business looking to produce your own toy either to sell or for branding we are here to help.

    With a combined experience of almost 50 years in the toy industry you can be certain that you will be working with a company who are willing and able to guide you through all the technical and legal aspects required to produce soft toys.

    In addition to our experience and knowledge of the toy market we also have the ability to work with a very wide range of production facilities from fair trade workers co-operatives through to professional volume manufacturers.

    Unlike most other manufacturers we are also experienced in working with a wide variety of materials including knitted, crochet, wool, cotton, felt and traditional plush. Our partners stretch from Nepal to Bangladesh, Peru and China.

    We are ethical producers and if you are looking for handmade and/or organic products we are very happy to help.


    Details of our Own Brand and Bespoke Soft Toy Program


    If you are looking to have your own bespoke toy manufactured you will probably want to know cost, quantities and ethical policies. We have detailed below the answers to most of these questions but please email us - This email address is being protected from spambots. You need JavaScript enabled to view it.

    IMPORTANT. Before you read on please be aware that we have certain conditions for own brand toys.

    Our minimum order quantities are 3000 pieces for crochet toys. This is because they are fair trade and handmade in rural areas. This means training costs are expensive so we need to ensure our fair trade partner covers their costs. In addition crochet toys are only really suitable for when you do not need specific character integrity. Crochet is always handmade which means each individual toy will be slightly different. Its very charming in our ranges but not what you want when you need each toy to be identical.

    We cannot make any less than this because:
    a) our manufacturers need sufficient volume to make it worth while to train their workers to make the toy,
    b) our testing and admin costs make volumes less than this completely uneconomical for the factory, for us and for you!

    Please note that it takes 3 monthsto produce and deliver a toy from receipt of an approved sample. Our main aim is to make a safe, attractive and accurate toy and this is not something we want to do in too much of a hurry!

    We also charge £250 to make a sample. This is both to cover the costs of originating the sample and the carriage charge for sending it over from China. This money will be refunded when you place an order.

    As we receive a lot of enquiries we may not proceed unless you already have outlets or a channel in which to sell your toy.
    We do not make a profit on the first production run of any own brand toy. This is not only because we need to absorb the cost of testing etc, but also because it takes a significant amount of time and effort to get the first sample to a point where it can be manufactured. By the very nature of an own brand toy the brand owner will have a clear vision of what it will look like and it takes a concerted effort to translate this is in to a toy. Therefore we look to work with people who will continue to place orders for their toy, and not just take a one off delivery.

    Finally, we do not work with Marketing or PR agencies, sorry!


    •  I only have a sketch of the toy I need, is that enough?

     Yes, we are happy to work from everything from basic designs right through to detailed product briefs.

    •  How can I be sure that my toy is made ethically?

    How and where our toys are made is hugely important to us which is why the majority of our toys are handmade and/or fair trade.

    In addition to our fair trade suppliers we work with a small selected bunch of hand crochet co-operatives and machine knitted producers in China and we are happy that workers are fairly paid and treated.

    We regularly visit all our factories and have excellent long term relationships with them. You can see images of our visit to China by clicking here.

    •  Aren't toy safety regulations very strict and complicated?

    The toy safety rules which cover the UK and Europe are very detailed and obviously quite complicated. However we have been working in toys for a long time and are very experienced in toy safety regs. All our toys are designed and manufactured to be suitable from birth and machine washable, and all our toys are tested to EN71 and CE

    •  Can you make my toy in the UK?

    We have production facilities across the world but none in the UK. We have also never met anyone who produces toys in the UK so unfortunately could not advise you where to start.

    •  How do I start?

    The first thing we need to do is produce a sample. This enables us to give you a cost and also show what your toys will look like in reality. Only once you have an approved sample will production begin. The sample will cost £250 to make which is refunded if you place an order. We charge for samples not only to cover the cost of sending it from China to the UK (usually about £70) but also because we work with smaller factories. It is not economically viable for them to make lots of samples for potential customers who then don't order.

    •  How long will it take to produce my toy?

    Once we have an agreed sample our normal lead time is 3 months. One month to order in materials and book production, one month to make the product and one month for it to be shipped to the UK. All of these stages can be longer or shorter depending on the complexity of the product and how busy the factory is, but lead time from sample to delivery is usually 90-100 days.

    •  I need a toy urgently. Can you speed the process up?

    We have very good relationships with our production partners and they have been fantastic about producing toys quickly when asked. We can also reduce the time it takes a toy by air freighting stock, but we do not like to put undue pressure on a factory to rush a job through. If a factory is put under pressure to produce a toy too quickly, or too cheaply they may enlist outside, unregulated workers which is why we agree a price and timescales with customer and factory and work to an agreed plan.

    • I need a cheap toy. Can you reduce the price?

    We are a company that tries very hard only to source only from ethical producers. We work with factories in China but only those where we can be certain that workers are paidly well and treated fairly. If price is the main consideration for your toy then there will be people who can make it cheaper than us.

    •  What quantity will I need to order?

     Our minimum order quantities vary depending on how the toys are made

     If you want a hand crochet toy then the minimum order quantity starts from 800 pieces.

     If you are looking for a machine knit or traditional plush toy then the minimum order goes up to 2000 pieces but the price of each toy is comparatively lower

    •  I only need 10-20 toys to start with, can you make a small quantity for me?

     Every toy sold in the UK and Europe has got to be tested to UKCA and CE. There are 3 main parts to test in regulations all of which need to be tested separately. The cost of this is significant which is fine when you are manufacturing 500 toys but if applied to just 20 toys would make them very expensive.

    •  Can you make my toys organic?

     Yes we would be happy to.

    •  This all sounds great, how do I start?

     Just call email This email address is being protected from spambots. You need JavaScript enabled to view it.

    See our toys being made on You Tube


  • New hand made, Fair Trade toys from Peru

    Our newest toys are part of a fair trade, hand made range from Peru. The toys come from Puno which is a southern Andean region of Peru well known for the quality of its textiles. Similar to Pebble the toys are made in rural areas by women who have a tradition of handicrafts and especially knitting.

  • Shouting out about Fair Trade toys

    As a toy wholesaler about 50% of the products we sell are fair trade so we were sad to read recently that sales of Fair trade products have slipped for the first time in 20 years.

  • Six of the Best Baby Dinosaur Toys

    Whether it's because an older sibling loves Dinosaurs or you are a dinosaur loving household but our baby dinosaur toys are always popular.

  • So Much More Than Knitted And Crochet Toys

    We have always referred to ourselves as a Toy Wholesaler but increasingly, and with significant help of Pebble, we are branching out from toys in to lots of associated areas. First we had the Pebble blankets, and we then introduced the organic cotton Under the Nile blanket sets

  • Sri Lanka - visiting our Wooden Toys & Natural Rubber Toys Suppliers

    This January we are visiting our fabulous new suppliers of wooden toys and natural rubber bath toys in Sri Lanka.  As an ethical company, it is important for us to see and understand where and how our toys are made and to understand every aspect of the supply chain.

  • Under the Nile Organic Baby Comforters and Toys

    We love our Under the Nile organic cotton comforters and toys and you will too once you have felt them. Beautifully soft, 100% organic, fair trade and handmade they are wonderful for newborn babies and make a unique baby gift. Which is why we have such a large range of the Under the Nile comforters and toys all here in the UK and ready to send out to you.

  • Whats the Difference Between Fairtrade and Fair Trade?

    And the answer is not just that one has a space in the name and the other doesn't!

  • When is a brand eco or fair trade and when is it just marketing?

    One of the best things about being a small business wholesaler is that there is not the same rivalry as there is in big business. We compete with many different wholesalers across toy markets, childrenswear and baby wear and then in the organic market too. We share many customers and we all pretty much get on with each other.

  • World Fair Trade Day - Agents For Change

    On Saturday May 13th we will be joining in with World Fair Trade Day celebrating the fact that all of us can help bring about big changes just by buying fair trade.

Contact Us

Opening Time

  • Monday - Friday........9:00 - 17:30
  • Saturday........closed
  • Sunday........closed